"Like a child in a sweet shop, I was overwhelmed with the choice of goodies on display. This book is a treasure trove of great insights, useful tools, handy hints and homily wisdom. Even before I'd finished it, I had fired off emails to colleagues extolling them to "read this book", "use the tools on pages X and Y", and the like.

The overarching message is one that standing still is not an option. We need to open our eyes to ourselves and to what's happening around us and to have the courage to accept, welcome and embrace change. As I read it, I was conscious of having one eye on my own organisation; undertaking a strategic review in my mind as I turned the pages. Are we a PS-RO? Do we have a clear Narrative? Do we have the right Machinery? etc.

My Hero Quest is to build strategic thinking into my organisation. On my journey, I will return time and again to this book for help, guidance and reassurance. It may not deliver renewal, but having it to light the way will give us more of a fighting chance!"

Gary Kass, Natural England

"Just wanted to say how much I'm enjoying the book. In my consultations I have found it virtually impossible to find Foxes in the boardroom and particularly in those where the founder Fox who added all the initial value departed some time ago and margins are challenged. I wonder about the future for Apple?

I especially like your expression of the modern manager as a product of the IT revolution and as a component in the division of managerial labour and its cost saving results; I thought I was the only one who'd noticed this and quote Adam Smith in relation to this all the time. I haven't time to work on it but there's bound to be some data on the reduction in value added in there somewhere.

I have been asked to do some head hunting recently and have come across an inability of recruiters in finding senior added value people because their learning and subsequent corporate experience has all been hedgehog focused and those who didn't arrive as hedgehogs have become hedgehogs by habit.

The added value individual (the fox) is now much in demand but the recruitment industry has only hedgehog IT systems for finding them and I don't know if you would agree but I suspect that a hedgehog rolled up into its secure ball wouldn't even recognise a fox in the first place.

Finally, thank you so much for posting. I have now added your book to my short recommended list to clients that includes Outliers, The Drunkard's Walk and Predictably Irrational."

Rob Edwards

Buy the Book here...